Do you want to pass Google Ads certification? Good thought ! The ad network built into Google is definitely one of the most effective tools to drive traffic to your website, generate more leads, and increase your visibility.

Becoming a certified Google Ads (previously Google Adwords) professional helps gain credibility for your advertising expertise.

The Google Ads certification process has changed this year to make it even more accessible and easy to use for those who would like to get certified.

Google Ads Certification Process

Before looking at how to solidly prepare you to pass the Google Ads certification, here’s some information to know about the syllabus for each test:

  • Each authentication lasts 75 minutes.
  • The assessment takes the form of a multiple choice questionnaire.
  • The number of questions is between 45 to 50 depending on the certificates.
  • To pass the exam, you must give 80% correct answers.
  • Certificates are free.
  • If you fail, you can take the exam again the next day.

Good to know: Google Ads certification is valid for one year. Since the tools are constantly evolving, you will need to update your knowledge regularly to take the exam successfully each year.

Do you want to take these exams to master Google Ads? Here’s how to best prepare.

1. Prepare step by step

Above all, avoid bowing down to each certification or the urge to pass them all at once. As we have seen, there are 6 different Google Ads certifications. To start, ask yourself if it’s useful to go through them all.

Then, proceed slowly, one certification after another. You must take the time to digest the transmitted information. Then, the more you progress through the various exams, the easier it will be to understand the concepts, tips and tutorials.

2. Take courses

For each certification, you have courses to follow to improve your skills. Each lesson lasts between 10 and 30 minutes. Regardless of whether you have mastered a topic or a stage, we recommend that you take the mini-training. This ensures that you have all the keys (no matter which key!) when you pass Google Ads certification.

3. Take Notes

Do you find some concepts complicated? Do you have difficulty remembering some best practices? Take notes ! They will be useful to you during your work, but also during the tests. In fact, nothing stops you from taking them in hand while taking the exam.

However, since time is limited, they should be useful to you on an ad-hoc basis for those topics which are of concern to you. Remember to prioritize and categorize them by theme to find their way more easily.

4. Practice

For each certification, you have a training module. The idea is to test your knowledge to find out if you are ready to take the exam! It is strongly advised to clear this “Mock Test” to avoid re-taking the actual assessment multiple times…

5. Watch videos from the YouTube channel of Google Ads

Google has a YouTube channel dedicated to Google Ads. Later on, you will find case studies, tutorials, workshops. These videos may help you understand some of the concepts of the tool.

Consider using it if you need concrete examples or to learn more about Google Ads.

6. Consult the case studies offered by Google

On Google Marketing Platform, you can discover solid methodologies. The site has “Ad Data Hub” and “Search Ads 360” sections that group together examples of companies that have met their marketing objectives using Google Ads tools.

These inspiring case studies contextualize the use of ads, making it easier for you to grasp some concepts. It’s always useful to go deeper into your learning!

7. Get in good physical condition

It may make you smile, however, Google Ads certification is a test like any other exam. It is important that your brain function runs at 100%! Choose a time when you will rest. For example, prioritize Monday morning to Friday evening.

8) Install your Office… then get started!

Each authentication lasts 75 minutes. As we have advised above, it is better to take them one after the other, and not all in one day. However, whether you’re doing one or several assessments, set up your workspace well for the occasion.

Get a bottle of water, keep your notes ready, and maybe a tab showing Google Ads help. Also, tell your coworkers, supervisor or family (if you work from home) that they should avoid harassing you. Don’t hesitate to convince them that you pass this certification: a few words of encouragement will put you in good stead!

Lastly, turn off your smartphone and turn off any notifications that might distract you.

Let’s go ! All you have to do is visit Skillshop to launch the Google Ads certification you want to pass.

Good luck !

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