SEO is an abbreviation for “Search Engine Optimization”, in other words “Optimization for Search Engines” in French. These are ways to get better indexed by search engines (like Google), in other words tips to make your website appear in the first results. Yes, but what exactly is involved?

So understanding the meaning of SEO is not difficult but its application requires a lot of rigor. Here are some basics if you want to improve your SEO.

Optimize the loading time of your pages

If there’s one thing that Internet users and search engines don’t like, it’s a long loading time for your pages. Needless to say, if it takes more than a few seconds to display, they won’t hesitate to close your page. For this, you should pay attention to the quality of your image and should not put too heavy as far as possible. The loading times of your pages can certainly be improved by an optimized structure of your site, but also by a better quality or dedicated server. The software exists to evaluate your loading times, but if you want to optimize it from the start, you can call in an expert who will guide you on the modifications to be made and tell you what to do with SEO.

Convert your site to Responsive Design

Nowadays traffic comes as much from a fixed computer as it does from a mobile. In some countries, mobile traffic already exceeds desktop or tablet traffic. As this figure is only increasing, it is strongly advised to make sure to keep smartphone browsing in mind from the very beginning. Internet users won’t stay on your site if it’s difficult to navigate, if they have to zoom in manually or if the content is slow to download because it’s designed for fast connections like fiber. You should work on your menus and images. It is not a good idea to type a lot, knowing that the reading time on a smartphone is often shorter than on a computer.

Write quality content

If you don’t follow this SEO tip, you’re missing out on the core of SEO: Create quality content over quantity. Search engines analyze everything that happens on your site and in particular, the time Internet users spend reading your articles. If your content isn’t quality, your readers won’t stay or return to your page, which isn’t good for your business even outside of SEO. Creating quality content not only allows you to improve your SEO, but also allows you to increase the number of fans on social networks and bring back potential Internet users who like your content. So don’t neglect quality in favor of quantity.

Use keywords

When we think in terms of SEO and look at the meaning of SEO, we quickly realize that it is important to work on inserting the terms that your internet users will enter into search engines when they are looking for information. So the question you need to ask is what would your target type into search engines to come across an offer like yours. Your goal is not necessarily to sell your service but to attract a certain target and so you should think like that in terms of requests. It is not necessarily a question of typing the most commonly used expressions (as competition can be strong) but of finding a proper balance. Therefore, some people prefer to use the word “trend” when writing. They are much more likely to find themselves in competition with more powerful sites and that will leave their site far behind in positioning on search engines.

Кeep good frequency

Even if you won’t be able to keep all your articles up to date, it’s a question of working as much on your old articles as on your new ones. Google estimates the age of each page when ranks them. Therefore, it should not be overlooked, especially when your article base becomes substantial. If you only have a short amount of time to do it, feel free to do some retro-planning, like a post or to feed your site regularly.

Backlinks are links coming to your site. In other words those that point to you from a site. The basic technique is to create a blog that redirects to your website, especially if it is not made to host content. Other methods are used to get backlinks and especially to be present in directories or to contact bloggers or sites in your area to talk about you. The more powerful the site you are pointing, the better Google will refer to your page. Be careful because sometimes link building sites often bring you nothing and may even damage your context, so here again, favor quality over quantity.

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